Understanding the Oncology Marketplace
An Educational Program for Biopharma Professionals New to Oncology
Focused on the Commercial Business Sectors within the Oncology Marketplace
August 24 & 25, 2010
Princeton Marriott Hotel & Conference Center •
Princeton, NJ
Understanding the Oncology Marketplace is a one-of-a-kind educational program designed to quickly provide biopharmaceutical professionals who are new to oncology with in-depth insight and understanding of the critical components of the U.S. oncology marketplace.
This comprehensive two-day program offers biopharmaceutical executives a rare opportunity to interact with several of the leading oncology market sector experts and national policy makers. During the two-day educational program, you will engage with our highly respected faculty and will receive critical, "need-to-know" information to help you fully comprehend the dynamics of the oncology marketplace.
This educational program is designed to provide you with a solid understanding of the core components of the oncology marketplace, including current cancer treatment and commercialization concepts, and an overview of the key oncology market sectors and how they are integrated to meet the needs of diverse stakeholders. The U.S. oncology arena is evolving at a rapid pace and it is important to recognize recognize the critical factors that are driving change, such as:
- Healthcare Reform and its impact on oncology
- Pricing trends for oncology drugs & biologics
- Private practice economic factors
- Key trends and issues associated with the oncology hospital setting
- Cancer treatment concepts and trends
- Payer policies and the new focus upon oncology
- Payer-Provider clinical treatment pathway arrangements
- Evolution of specialized oncology distribution channels
- The growing role of specialty pharmacies
- Patient access to quality oncology healthcare
- Pharma access to oncologists
- New strategic Marketing concepts
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Educational Program Learning Objectives: |
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This educational program will significantly increase your understanding of the different oncology market sectors and will allow you to:
> Understand the clinical components of cancer treatment including, staging/prognosis, types of treatment (chemotherapy and targeted therapy), clinical endpoints including the differences between TTP, PFS, and OS versus response rates
> Develop a solid understanding of all of the core oncology market sectors
> Describe the key issues and trends associated with the Community-based Oncology Practice Sector
> Understand the current and evolving issues and trends in Oncology Reimbursement
> Learn about the evolving oncology distribution channel models
> Become aware of key oncology national policy issues and initiatives
> Recognize the different market sector issues for oral and injectable oncologics and hematologics
> Support your organization's development of appropriate strategic and tactical programs targeted to the oncology marketplace
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Hotel and Travel Arrangements
Understanding the Oncology Marketplace educational program is being held at:
Princeton Marriott Hotel & Conference Center at Forrestal, 100 College Road East, Princeton, NJ 08540
Hotel accommodations can be made calling the hotel directly at (609) 452-7800.
Brochure & Other Documentation
Sponsors
Sponsor Information Coming Soon
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